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Facebook Q3 Achievements – Advertising Revenue From Mobile Rises To 14%

Facebook released its financial results for the third quarter. Some of the most interesting observations are:

  • Facebook Q3 bested Wall Street expectations with $1.26 billion revenue in Q3.
  • Facebook has reached a gargantuan number of 1.01 billion monthly active users as of end of September 2012. This is an increase of 26% year-over-year.
  • Facebook’s revenue from advertising was $1.09 billion. This represents 86% of total revenue and a 36% increase from Q3 in 2011.
  • The biggest thing that stood out in Facebook’s Q3 results is the shift of the world’s largest social network to mobile. A total of 604 million mobile monthly active users were reached at the end of September, which is almost 60% of the monthly active users and marks a fantastic 61% increase year-over-year. Moreover, 14% of Facebook’s generated advertising revenue now comes from mobile.

Facebook Q3 Revenue

Facebook´s Q3 2012 Achievements:

  • Launched Facebook Gifts (a feature where you can give real gifts to your Facebook friends on any occasion)
  • Launched several new advertising products (such as Custom Audiences, Facebook Exchange, Facebook Offers and mobile app install ads)
  • Created Facebook Stories, a new website for stories of people using Facebook in extraordinary ways
  • Closed on the Instagram acquisition
  • Opened its first international engineering office in London

Facebook Mobile Engages More Fans Than Desktop – Mark Zuckerberg

Facebook on MobileMark Zuckerberg, founder & CEO of Facebook, reports in a press release that over 600 million people use mobile devices every month to share and connect on Facebook, which supposedly makes them more engaged. To engage them even further, Facebook is planning to introduce new products and improve its platform for mobile devices. To accomplish this, Facebook did the following in Q3 2012:

  • Completely rebuilt Facebook for iOS
  • Updated Messenger for Android and iOS
  • Made Facebook Camera app available in 18 languages
  • Introduced New Software Development Kits (SDKs) for iOS and Android
  • Deeply integrated Facebook into iOS 6.0 for the iPhone and iPad

Zuckerberg said, “As proud as I am that a billion people use Facebook each month, I’m also really happy that over 600 million people now share and connect on Facebook every month using mobile devices. People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”

Learn more about Facebook mobile here! To see the whole Facebook Q3 report, click here.

Domus stays on top of the latest changes in technology to help our clients navigate and capitalize on this ever-changing landscape.

Dhawal Sehgal is a Programmer at Domus, Inc., a marketing communications agency based in Philadelphia. For more information, visit http://www.domusinc.com. For new business inquiries, please contact CEO and founder of Domus, Inc. Betty Tuppeny at betty.tuppeny@domusinc.com or 215-772-2805.

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