It’s interesting that with all of the attention on the decline of traditional media, two of the biggest online companies turn to offline media to promote their brand. Google is using billboards to lure more people to use Google for search, and Microsoft is using television to lure more people to use Bing.

As long as people spend significant portions of their time watching TV, listening to radio, reading magazines, or driving, the corresponding media remain valuable components of marketing strategies. The big online companies know this.

Domus is a Philadelphia-based marketing communications firm. Please visit our web site, http://www.domusinc.com for more information.