Latest addition to client roster marks agency’s continued growth in the home technology sector
PHILADELPHIA, PA – April 25, 2018 – Domus, Inc., a full-service marketing communications agency, has been named by the Custom Electronic Design & Installation Association (CEDIA) as its public relations agency of record.
Domus will provide strategic public relations and communications counsel for CEDIA in support of building awareness around the business opportunities its members can bring to architects, designers, builders and remodelers.
“With extensive experience in the home technology sector, Domus brings a deep understanding of the industry, its audiences and, specifically, CEDIA’s stakeholders to the table,” said Lisa Samara, president and COO of Domus. “We are thrilled that CEDIA will be joining our client roster, and we truly look forward to delivering upon their business goals through our strategic and scientific results-oriented, approach to communications.”
CEDIA represents 3,700 member companies worldwide and serves more than 30,000 industry professionals that manufacture, design and integrate goods and services for the connected home.
“We selected Domus as our agency of record as we understand their vast experience in this category is unparalleled,” said Tabatha O’Connor, global president and CEO, CEDIA. “Working with this talented team presents many opportunities, and we couldn’t be more excited.”
The addition of CEDIA to the Domus client roster is a part of the agency’s continued growth in public relations, social media, digital marketing and employee engagement. Domus also works on behalf of other national brands, including Merck & Co., Lutron Electronics and Epson.
For 25 years, Philadelphia-based Domus, Inc. has been an industry-leading marketing communications services and solutions agency serving clients throughout North America and the global marketplace. Domus’ distinctive business model combines core in-house strategy and account teams together with a nationwide network of specialized talent across a broad spectrum of clients and categories, including: Merck, Diageo, DuPont, AIG, Lutron Electronics Co., Inc., The Ritz-Carlton Residences, Philadelphia, and Epson; and technology, packaged goods, home furnishings, healthcare marketing, hospitality, tourism, and gaming.
CEDIA is the leading global authority in the $14 billion home technology industry. CEDIA represents 3,700 member companies worldwide and serves more than 30,000 industry professionals that manufacture, design, and integrate goods and services for the connected home.