In yesterday’s post I commented on the importance of starting with a good brand position and positioning statement as the basis of further advertising and PR efforts. “Advertising campaigns that are intriguing for no reason other than to intrigue do not add to long term brand value. Generating short-term buzz without reinforcing a brand’s position does little more than just generating buzz.”
Conversely, great brand positioning without good supportive communications (advertising, PR, internet presence management, social media marketing) is also minimally effective. If no one hears your message (advertising) or believes your message (PR, internet presence management, social media marketing), or remembers your message (all), it doesn’t matter what your message is.
Good marketing is the synthesis of all of these, along with company culture, product development, customer service, and more – all coordinated to support one underlying product or brand position.
If you are not constantly focusing on all of these in this supportive manner, it’s time to take a step back and revisit what you’re doing. One of the biggest benefits that agencies such as Domus can and should provide to clients is the application of these basic, classic marketing principles. Please contact us to find out more.