In the early 2010s, the lighting industry was experiencing an explosion in the LED market as incandescent lights were being phased out and LEDs were poised to become the future of energy-efficient lighting. Westinghouse Electronics’ Pixi division entered the marketplace with its “Flatlight” brand luminaire—the first and only product of its kind.
A former client, now at Westinghouse Electronics, knew that Domus was the only Philadelphia PR agency that could deliver high-impact public relations coverage that would break through the saturated marketplace and build brand awareness.
Domus developed a comprehensive PR plan designed to position Westinghouse Electronics as the authority on LED lighting. Using our already established media relationships in the category, Domus was able to deliver high-impact product and thought leadership coverage in a condensed timeframe.