Show all

    Wawa: Philadelphia Agency Wraps up PR program in a powerful bow

    Wawa, the largest convenience store chain on the East Coast, had a specific business goal: raising scholarship support for those in early childhood education. Domus conceived the Rendelli Wrap in honor of Governor Edward G. Rendell, developed a marketing and communications plan for the launch of the Rendelli Wrap and organized an opening day in-store build with Governor Rendell, positioning the former mayor as our local “can-do” guy. More than 20,000 Wawa customers supported early childhood education in Pennsylvania through their purchase of the wrap raising $25,000 for the Teacher Education and Compensation Helps (T.E.A.C.H.) program—which provided financial aid to daycare workers looking to pursue a degree in early childhood education.

    “The successful introduction of the ‘Rendelli Wrap,’ in honor of our former mayor and Wawa’s #1 fan, demonstrated Domus’ ability to find new ways to connect our brand to the customer,” said Lori Bruce, public relations manager at Wawa, Inc.

    Looking to spice up your PR initiatives from a Philadelphia agency? We deliver. Shoot us an email.