The Residences at The Ritz-Carlton is a luxury condominium in Center City Philadelphia that combines the legendary amenities of the Ritz-Carlton with carefree center city living. Initially sales had been brisk, but with the influx of new condominium competition, the developer needed to stand out from the crowded field and make The Ritz-Carlton Residences the top choice of buyers.
Domus, a PR agency in Philadelphia, utilized a complement of public relations tactics to achieve an increased and sustained editorial presence that built awareness and drove prospects to the sales office at The Ritz-Carlton Residences.
Domus’ steady and progressive stream of news coverage differentiated The Residences from competing properties and secured qualified leads, resulting in the sales of the remaining 91 units.
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