When Robern, a manufacturer of luxury vanities, cabinets, mirrors and lighting, decided to exhibit at HD Expo, the premier hospitality conference for its industry, they turned to Domus, one of the best PR firms in Philadelphia, to create a booth event that would drive traffic and capture the attention of visitors and the media.
Domus developed a concept of hair and make-up refreshes at the Robern booth to demonstrate the importance of proper lighting and mirrors to enhance the grooming experience. Not only did customers and members of the media appreciate the spa-like experience during a hectic day on a show floor, this experience also provided first-hand interaction with the product. Live social media posting helped to create show floor buzz and extended the brand’s reach to create interest and excitement.
Want us to mirror a successful tradeshow event for you? Drop us an email.