In a hotly competitive market, printer manufacturer OKI needed a steady stream of public relations coverage and activity to compete against larger industry players with deeper pockets.
Through years of creative and results-oriented public relations tactics, Domus positioned OKI as the top-of-mind, go-to authority in its industry with a return on investment (ROI) that reached over 220%, generating over $18,000,000 in editorial value, at its peak.
Domus’ relationship with OKI represents a true partnership spanning almost 20 years. The relationship touched all of OKI’s channel, industry and corporate communications groups in North America with public relations, traditional marketing and communications and digital.
“Through our decades-long partnership, Domus has consistently utilized public relations as an efficient and credible way to achieve marketing goals and extend all other communications objectives. From trade shows to press releases, bylined articles to digital design and advertising, Domus consistently provided unparalleled strategic counsel and fresh ideas,” said Sue Kirvan, former director, brand & demand generation for OKI Data Americas.
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