In a hotly competitive market, printer manufacturer OKI needed a steady stream of public relations coverage and activity to compete against larger industry players with deeper pockets.
Through years of creative and results-oriented public relations tactics, Domus positioned OKI as the top-of-mind, go-to authority in its industry with a return on investment (ROI) that reached over 220%, generating over $18,000,000 in editorial value, at its peak.
“Through our decades-long partnership, Domus has consistently utilized public relations as an efficient and credible way to achieve marketing goals and extend all other communications objectives,” said Sue Kirvan, former director, brand & demand generation for OKI Data Americas.
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