For global biopharmaceutical leader Merck, translating its newly launched external brand positioning into a meaningful employee narrative was essential to engage employees during a time of critical transformation. The goal? Develop a central narrative that would convey to employees the company’s mission to save and improve lives and foster a culture that would inspire and reinforce in employees’ minds the integral role they play in the company’s success. To that end, “I am Merck” was born.
Through extensive research and analysis, Domus identified one common thread among employees around the world: their inherent desire to do work that makes a difference. By tapping into the intense commitment people feel working at Merck, Domus created messaging and visuals that resonated deeply with employees, encouraging them to rally around the company’s purpose and work hard to make a difference for the company’s stakeholders.
Domus leveraged the company’s multiple channels of internal communication to reach Merck employees all over the world with messaging, creative assets, video content and other materials that positioned the company’s workforce as day-to-day heroes and conveyed what it feels like to work for a company with such a meaningful purpose.
It’s not always easy to engage staff located all over the world—but it’s possible with the right partner. Give us a call.