Every two minutes, a woman dies from complications related to pregnancy and childbirth. Merck, one of the largest biopharmaceutical manufacturers in the world, recognized this major unmet public health need and, in 2011, launched Merck for Mothers, with a 10-year, $500 million commitment. To engage its own employees in this initiative, Merck created a “May is for Mothers” internal promotion and prompted its employees to share what motherhood means to them.
Domus leveraged its employee engagement strategists to develop an approach that used the company’s intranet alongside physical on-site visual takeovers to promote a Merck for Mothers photo contest—an effort that received over 500 employee-submitted images. The campaign concluded with the unveiling of a dramatic mosaic comprised of all the submitted photos, as well as a feature story about the winning image—the most viewed story of the year.
Domus can help you build an employee engagement communication plan to kick-start your employee retention or engagement programs. Contact our CEO today.