July 18, 2017
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Full-service advertising agency is Built for chemical branding; and built to drive sales

When Montell, a global producer of polypropylene, polyethylene and other advanced polyolefins, invented a new engineering thermoplastic that offered better processing, higher performance and more favorable economics for the automotive industry, it needed a full-service advertising agency partner that could translate the new product’s powerful features into a compelling story that would drive sales.

Domus built a customized technical B2B boutique agency led by a former chemist-turned-copywriter and a former public relations expert from a well-respected automotive supplier. This “Built for the Client” team created a launch campaign that literally drove the “Hivalloy” business up to over 20 million pounds in two years!

Also on the Domus Chemicals roster: Atofina and Rhodia

Contact us to learn more about our Chemicals experience.