During their peak selling season, lighting control manufacturer Lutron had an ambitious goal to dramatically increase sales of its Caséta Wireless smart lighting solution.

Through a robust influencer marketing campaign from their agency, Domus generated millions of impressions among potential customers. This campaign included highly engaged micro and macro influencers on Instagram, while layering on 6 strategic lifestyle personas and featured a mix of Instagram stories, Instagram posts, and blog posts that mirrored the campaign consideration messaging as well as the customer journey through awareness, consideration and purchase.

Domus delivered a plan that surpassed our client’s goals achieving millions of impressions and an above average engagement rate. In addition, Lutron’s end of year marketing mix analysis validated influencer marketing as an integral tactic with a high ROI.

Brand awareness can start with dialogue and community building with the right influencer marketing agency. Give us a call, and we’ll develop a strategic plan using earned, paid, owned and shared media to meet your objectives.