Domus partnered with Lutron to launch the Ultimate Home Theater as part of the Innoventions exhibit at EPCOT.  Domus played a key role in developing the exhibit’s overall concept and messaging, implementing a comprehensive public relations program, and recruiting strategic alliances with Sony, Philips and Bose.  The program increased consumer education of light control and raised awareness of Lutron’s position as the world’s leading manufacturer of lighting control products. The Ultimate Home Theater was the most attended exhibit at Disney’s Innoventions, with over 8 million annual visitors. A launch press event received coverage on The Today Show and CNBC, and in the Wall Street Journal and New York Times.  

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