Built for home furnishings; built for savings
While Lutron is a well-respected name among experts, the brand had virtually zero brand recognition among consumer audiences. Its primary product—dimmers—might best be compared to a widget in terms of media appeal. However, they have the power to transform the appearance and atmosphere of any room. The question was, how could we get the media to “see the light”?
Our public relations campaign consisted of “the usual suspects”—but it was executed unusually well by a team that was hand picked to deliver results. Lutron had no room for waste, so it was essential that Domus build a team and campaign that achieved our client’s objective as quickly and cost-effectively as possible. After only one year, we exceeded our established goals by 35% and delivered coverage valued at over $2,000,000 with an ROI of 733% – that is far from dim!
Also on the Domus Home Furnishings roster: Dacor and Mohawk
Contact us to learn more about our Home Furnishings experience.