Luxury appliance manufacturer Dacor was looking to leverage targeted advertising to increase brand awareness and engagement in the luxury brand appliance category with its “Dacor is in the details” campaign.
Big impact? No problem. Domus created cutting-edge advertisements for Bon Appetit, House Beautiful and House and Garden magazines, which were among the top-performing ads across three major home and garden publications in terms of “actions taken” and “total recall,” according to VISTA’s Print Effectiveness Ratings Services. The ads also landed big scores in terms of “saving the ad for future reference,” “recommending the product or service to others” and “driving people to the Dacor website.”
“Seeing measurable results on an advertisement is a satisfying experience, and Dacor couldn’t have done it without the inspiration and skill of the Domus team. We were able to engage with our targeted audience through some of the finest publications in this category and bring the Dacor brand to many more households,” said Elaine Chaney, senior vice president of sales & marketing at Dacor.
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