December 23, 2009

Marketing to Men, 18-34

Quick question: who is the leading provider of high-definition, on-demand content in the US? Comcast? Time Warner? Think again. The Xbox 360 Live platform offers more than twice the number of hours as either of them.
November 5, 2009

Microsoft’s Classical Marketing Issues

Review of Microsoft's advertising strategy from a brand positioning perspective
August 31, 2009

Exciting Times for Video Game Marketing

Although 2009 has not been a stellar year for video games, the industry is poised to start growing again. Big name titles are due to be released through the rest of this year, and exciting new technologies are soon to be released.