October 27, 2009

Wall Street Journal Bucks the Trend

This has been reported in a number of places, but the one question not asked elsewhere is "why?" Why is the WSJ bucking the trend? From a marketing perspective, for an industry that is severely ill, this seems to be the critical question. Is it the respective biases in the different newspapers given today's economic and political climate? Is it the editorial content? The price? Something else?