October 9, 2012

Why a 23-Year-Old Shouldn’t Run Your Social Media

In August, Inc. magazine published an article titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media,” and I took serious offense to it. Firstly because, […]
August 15, 2012

Social Action and Reaction

Your brand’s social actions are just as important as its social content. Now don’t get me wrong, content is a driving force behind a successful social […]
May 7, 2012

Will businesses (and individuals) warm up to Google+?

In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
March 16, 2012

Behind the Velvet Rope: A Day in the Life of a PR Pro

Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
February 13, 2012

Pinterest 101: What it is, How to use it, and Why you should get ‘pinning!’

What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s favorite things.