February 19, 2010

Can Toyota’s Brand Image Recover?

When Toyota's first recall was announced a few weeks ago, their brand image took a hit, but not enough to destroy what had taken decades to solifify. But then they got hit with another recall and another...
September 25, 2009

GM – Consistent Brand Positioning?

GM recently launched its new advertising campaign for Buick with the slogan, "The New Class of World Class". Moreover, Buick ads now prominently feature comparisons against Lexus...But how do these ads affect GM's overall brand mix? Cadillac was always the brand the was positioned at the high end...