February 2, 2014
Scarlett Johannson

Best Spot in the Super Bowl May Not Even Be a Commercial

Is ScarJo’s brand scarred by SodaStream Stunt? Super Bowl advertisers beware: the game has changed forever, and we’re not talking football. SodaStream’s PR placements utilizing the ‘Sorry Coke […]
February 8, 2010

The Problem With the 2010 Super Bowl Ads

Roughly 65% of the Super Bowl viewers are male, and making under $100,000 per year in household income. This year, though, a majority of the ads didn't really seem to effectively target that demographic.