September 27, 2012

Tell me a story and it will live in my heart forever.

Lessons on storytelling from Steve Sabol Strategic communications is, in effect, storytelling. It’s the business of conveying information and the art of persuasive communication. As a […]
April 16, 2012

Did Pink Slime Need Better PR?

Lean Finely Textured Beef. Pink Slime. No matter the name of this recently famous beef by-product, the mere mention of the stuff makes people’s stomachs turn. While I can’t say that there’s anything appetizing about pink slime, as a strategic communications professional – and as a Jersey girl who has enjoyed scrapple, pork roll, sausages and hot dogs throughout the course of my life – I can’t help but wonder whether pink slime just needed better PR.