June 24, 2011

A Company in Crisis: 5 Strategies for Crisis Control

A crisis is any situation that’s threatening or could threaten to harm people or property, seriously interrupt business or damage reputation. Every organization is vulnerable to crises. Therefore, crisis management is critical in preserving the positive perception of a brand and protecting the business interests that may be damaged in the long term, short term, or both, by an unexpected crisis. Top-notch crisis communication strategies can greatly improve a client’s ability to plan for, respond to, and recover from a wide variety of crisis situations.