October 6, 2009

Starbucks and Social Media

As everyone knows, social media is an absolute must for any marketer today. It’s more important than measured media advertising, traditional customer service, and just about […]
September 29, 2009

Branding Risk by Starbucks

Starbucks is launching a major marketing campaign for its new instant coffee, Via. A major part of the roll out is a huge taste test throughout their 7,500 cafes in the US and Canada. One possible problem with this introduction, though, is how it impacts the Starbucks brand position.