May 21, 2013

The Benefits of SEO

Are you one of the people who think that Search Engine Optimization (SEO) has gone out of favor? Let me tell you, this is not at […]
May 30, 2012

Auction Insights: Google AdWords’ New Feature for Competitive Analysis

Last week Google announced and launched a new reporting feature – Auction Insights for Google AdWords. This new feature shows advertisers who competes with them in […]
April 10, 2012

Google Analytics: Why Average Metrics Are Misleading

If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can […]
June 21, 2011

Starting up or revamping your business – here is what you need to make your mark on the web!

Technologically, we have only come of age in recent years. The past twenty years have seen transitions from postal mail to emails to text messaging (SMS); from CRTVs to Plasmas to LCD to LED to 3D TV’s; from 8-bit video games to Playstation 3’s, Nintendo Wii’s, X-Box 360’s, Kinects; from telephones to mobile phones and now smart phones. The list of the technological advancements in the past couple of decades is endless. It’s simple evolution in terms of technology. The businesses and markets have changed dramatically over this period of time. While good copy writers, newspaper advertisements, and marketing posters were needed for marketing a new or revamped business in the early 90’s,  there is so much more that you can do with technology in the current times to give your business the boost it needs.