February 23, 2010

What is VW’s Brand Position?

In the US, though, the VW brand is no way near as successful in other countries, especially Western Europe, Brazil, and China...But other than increasing brand awareness, are VW's marketing efforts coordinated to solidify a brand position in people's minds? VW used to stand for inexpensive, solidly built and engineered automobiles, but what does it stand for now?