December 19, 2011

Public Relations in the Age of “New” Media

Communications and media as we know them are evolving at a rapid pace. Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website.
February 2, 2010

Print Ads and Microsoft Tag

Creating any print ads this year? Then it's worth taking a look at Microsoft Tag. It's a free technology both for advertisers and consumers, and it's starting to get some traction in the marketplace.
January 28, 2010

Web Sites and Web Ads on Smartphones

Led by the iPhone and now other smartphones (and devices such as the iPad), mobile web traffic is increasing exponentially and many expect it to surpass desktop web usage in the near future. So what does that mean for web site designers and advertisers?
September 22, 2009

Getting on the Mobile Web Marketing Bandwagon

Mobile internet usage today is exploding. The year-over-year numbers from January, 2008 to January 2009 showed over a doubling of usage. Since then, the introduction of new generations of "smartphones" such as the iPhone have stressed the mobile networks almost more than AT&T's and Verizon's combined $35 billion per year in mobile infrastructure investments can handle.