May 7, 2013

Start at the End – Don’t Forget About the Finish Line

For the past four months, I have been training for my second half-marathon. Through the wintry months when it felt like I was bordering frostbite to […]
June 11, 2012

Are TV News Broadcasts and Newspapers Becoming Obsolete?

With the delivery of news in real time via the web and social media, I find myself watching television newscasts and thinking, “This is old news.”
May 30, 2012

Auction Insights: Google AdWords’ New Feature for Competitive Analysis

Last week Google announced and launched a new reporting feature – Auction Insights for Google AdWords. This new feature shows advertisers who competes with them in […]
April 30, 2012

Defining Public Relations Success

Public Relations is a difficult thing to define – there are so many aspects and components – it’s hard to nail down one single all-encompassing definition, which makes it very difficult to define public relations success.
February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
November 9, 2011

Adapt or Die

“Adapt or Die” is a very true statement when it comes to social media. Most likely, your client made his or her way in the industry through forward thinking, willingness to change and a little bit of risk. And it shouldn’t be any different now. Social media requires all of those things – and then some.