March 13, 2017

Domus Inc. Announces Robern, a Kohler Company, as New Client

Marketing and communications agency continues expansion into home furnishings sector PHILADELPHIA, PA – March 13, 2017 – Domus, Inc., a full-service marketing communications agency, has been […]
April 10, 2012

Google Analytics: Why Average Metrics Are Misleading

If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can […]
January 30, 2012

It takes a village to create a great campaign.

Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.
December 19, 2011

Public Relations in the Age of “New” Media

Communications and media as we know them are evolving at a rapid pace. Take social media, for example. Consumers are increasingly relying upon social media for their information – going to a company’s Facebook page, for example, before visiting a company’s website.
December 12, 2011

The Right (and Wrong) Way to Attract Twitter Followers

One of the best ways to measure a company’s Twitter presence is to take an inventory of its followers. With that being said, companies and individuals put an extraordinary emphasis on obtaining as many followers as possible, and with good reason. The most important aspect of attracting followers is that a company’s Tweets should fulfill some need.
December 5, 2011

The Power of One-on-One Consumer Engagement

Communicating effectively in a one-on-one manner with existing customers and the new generation of customers has become even more important in light of the bombardment of digital and traditional advertising messages.