May 7, 2012

Will businesses (and individuals) warm up to Google+?

In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
April 10, 2012

Google Analytics: Why Average Metrics Are Misleading

If you know Google Analytics, you probably look at your “Average Time on Site,” “Average Position,” etc. It is important to understand why average metrics can […]
April 2, 2012

The Other Social Marketing

Today, social media marketing is everywhere, but marketers can be hugely successful by practicing another kind of social marketing. That social marketing is using marketing to solve social problems.
March 16, 2012

Behind the Velvet Rope: A Day in the Life of a PR Pro

Wikipedia defines Public Relations as “the practice of managing the flow of information between an organization and its publics.” This sounds pretty simple. But for anyone who has ever worked in public relations, you know that “simple” is not how you would describe your job.
February 27, 2012

A Real Game-Changer

Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of social media.
February 20, 2012

HTML5 vs. Flash – Why does it matter?

Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.