November 19, 2012

Facebook Q3 Achievements – Advertising Revenue From Mobile Rises To 14%

Facebook released its financial results for the third quarter. Some of the most interesting observations are: Facebook Q3 bested Wall Street expectations with $1.26 billion revenue […]
October 9, 2012

Why a 23-Year-Old Shouldn’t Run Your Social Media

In August, Inc. magazine published an article titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media,” and I took serious offense to it. Firstly because, […]
August 15, 2012

Social Action and Reaction

Your brand’s social actions are just as important as its social content. Now don’t get me wrong, content is a driving force behind a successful social […]
July 16, 2012

GM vs. Ford – Which Company Has the Better Approach to Facebook Advertising?

On May 16th, The Wall Street Journal reported that General Motors would stop advertising on Facebook since the auto maker felt that advertising didn’t have a […]
May 7, 2012

Will businesses (and individuals) warm up to Google+?

In November 2011, Google+ unveiled its brand pages feature to allow businesses to develop a presence on Google’s social media platform. This was an absolutely vital component for Google to implement in order to compete with other social media sites such as Facebook and Twitter. Mashable weighed the pros and cons of the feature and polled small businesses to gather their feedback on the positive attributes and limitations of the Google+ business offering.
April 2, 2012

The Other Social Marketing

Today, social media marketing is everywhere, but marketers can be hugely successful by practicing another kind of social marketing. That social marketing is using marketing to solve social problems.