July 20, 2010

Google’s Nexus One Android Phone – Success or Failure?

Google's Nexus One phone was an interesting marketing experiment ...Unfortunately, sales never reached high enough targets and this week Google announced that it has ended production of the phone...The questions of why the phone failed and even whether the phone failed are even more interesting, though. We'll never know for sure, but here are some thoughts...
November 11, 2009

Attack Advertising – Part 2

Ensure that you have a solid brand position, both in product/service and in message, and then attack. That’s the formula for a very effective form of […]