March 4, 2010

Dos Equis – More Interesting Than Corona

In our previous post, we looked at how Dos Equis has fared compared to Heineken. Today we'll look at Dos Equis vs. Corona.
March 1, 2010

Dos Equis – More Interesting than Heineken

As recently reported in Advertising Age, Heineken USA's sales fell nearly 11% in 2009. At the same time, Dos Equis, selling at a similar price point, had sales increases of about 20%. What's different between the two brands? Advertising.