November 2, 2010

Good Creative is Hard to Find and Harder to Produce

Truly good creative is hard to find and even harder to produce on a consistent basis. Think about the best creative campaigns you have seen recently then compare that to all the creative there is on the market. Mind-boggling how small the percentage of quality creative really is. Often one good idea will spawn many knock-offs and wannabes trying to cash in on the popularity of someone else's hard work. It’s not easy for creative professionals