August 24, 2010

It’s the Content, Stupid

Recently, Rich University's Department of Psychology released a study, "The Effect of Content Desirability on Subjective Video Quality Ratings", authored by Philip Kortum. In summary, the study showed that people's perceptions of video quality is correlated to how much they enjoy what they're watching... Similarly, in advertising, the effectiveness of ads is primarily dependent on the content. The more captivating, interesting, memorable, identifiable, and relevant you make your ads, the more effective they will be - whether shown on TV, on the internet, in print, or heard on the radio...