July 28, 2010

Chevrolet Volt Brand Positioning

GM is hoping its Chevy Volt will become a huge success. It is the only car that competes in its category - for people who want an electric car but are concerned about the battery dying on a long trip. But GM has priced the Volt outside of Chevrolet's range. The Volt would have been better positioned had it been introduced under the Buick or Cadillac brand. Compare the Volt to the upcoming Nissan Leaf.