April 7, 2011

Charlie Sheen: Social Media’s New Marketing Genius of 2011

Regardless of what term you use to describe Charlie Sheen and his latest antics, you can’t deny that he’s absolutely everywhere. Catch phrases like “Winning,” “Tiger blood,” “Rock Star from Mars,” and “Violent torpedo of death” have become household terms and nearly everything Sheen has posted online has become viral overnight. Aside from receiving $1.25 million per episode of Two and a Half Men, Sheen was also the first person to gain one million Twitter followers over the course of an evening, which also scored him a Guinness World Record.