October 26, 2009

Brand Positioning – Cadillac

Every time I see Cadillac’s commercial for their 2010 SRX crossover, I wince. They come so close with this one, but they still can’t seem to […]
September 25, 2009

GM – Consistent Brand Positioning?

GM recently launched its new advertising campaign for Buick with the slogan, "The New Class of World Class". Moreover, Buick ads now prominently feature comparisons against Lexus...But how do these ads affect GM's overall brand mix? Cadillac was always the brand the was positioned at the high end...