July 30, 2012

Stay on Message!

In this election year, we’ll be hearing a lot about the need for candidates to “stay on message.”  That’s good advice for all communications professionals and […]
July 16, 2012

GM vs. Ford – Which Company Has the Better Approach to Facebook Advertising?

On May 16th, The Wall Street Journal reported that General Motors would stop advertising on Facebook since the auto maker felt that advertising didn’t have a […]
February 20, 2012

HTML5 vs. Flash – Why does it matter?

Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive.
February 13, 2012

Pinterest 101: What it is, How to use it, and Why you should get ‘pinning!’

What is Pinterest you ask? Just another social media craze? Craze – yes. Just another – not exactly. For anyone unfamiliar with Pinterest and how it works, it’s basically a virtual list of a user’s favorite things.
February 6, 2012

Company Website vs. Social Media – Which holds more value?

Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing social media, an interesting phenomenon has occurred over the past year. In some cases, company Facebook fan pages have received more unique visitors than the company’s corporate website counterpart.
January 30, 2012

It takes a village to create a great campaign.

Today’s rapidly shifting marketing and media landscape means that client and agency professionals must be more integrated than ever before. We can no longer think of ourselves as marketing managers, account managers, media planners, art directors, copywriters or research managers.