March 12, 2010

Microsoft Bing Chipping Away at Yahoo’s Share

Search engine marketers should pay close attention to this trend, if they are not doing so already.
November 5, 2009

Microsoft’s Classical Marketing Issues

Review of Microsoft's advertising strategy from a brand positioning perspective
October 8, 2009

Bing’s Biggest Hurdle – Google Search Toolbar

After Microsoft announced Bing a few months ago, it began increasing market share. However, its string of increases halted in September. Microsoft now has its work cut out for it to get more share. One of Microsoft's biggest challenges will be what turns out to be one of Google's smartest moves - the Google search toolbar.
September 17, 2009

Bing Continues Growth in August

According to Nielsen, Microsoft's Bing dramatically increased its share of the search market in August, increasing over 22% compared to July. Moreover, it appears that Microsoft's gain was principally at Yahoo's expense.