April 28, 2011

Web goes 3D – does advertising too? The WebGL, Silverlight, and Molehill wars

What is Web 3D? Web 3D is a technology that enables 3D graphics to be displayed on a website. This technology is becoming more popular and […]
September 2, 2010

Coming to a Home Near You – 3D Television – and Commercials

3D movies have exploded in theaters, and now manufacturers have followed suit with 3D TVs for residences. How soon will marketers adopt 3D commercials? In June, ESPN network broadcasted the World cup in 3D, which included 3D commercials from Procter & Gamble, Sony Corp. and Disney’s Pixar.