Domus Strategy Approach

Domus, Inc.’s, approach to strategically positioning a company, brand, product or service includes ensuring that the brand’s positioning is differentiated and has longevity. To accomplish both, it is critical that three things are considered:

  1. What is the true market need among the target audiences?
  2. What are the brand’s core competencies?
  3. How is the competition positioned? It is the answers to these questions based on insights that will lead to a strongly differentiated strategic brand positioning that will have staying power.

Domus Strategy Services

  • Business-building solutions
  • Business consultation
  • Measurement/ROI
  • Market research
  • Marketing plan development
  • New customer identification
  • New revenue stream development
  • ROI/dashboard development
  • Strategic alliance development
  • Strategic planning
  • Strategic positioning
  • Voice of customer