Domus Public Relations Approach

Domus, Inc., utilizes proven traditional and electronic public relations techniques to our clients’ advantage. Our approach is scientific, disciplined and results-oriented to consistently achieve significant ROI for our clients. We utilize an arsenal of publication relations tactics to achieve an increased and sustained editorial presence.

We believe that public relations should be used as an efficient, credible way to achieve marketing goals and extend all other communications objectives. Our PR approach includes:

  • Conducting a full analysis of industry trends, competitive landscape and unique assets
  • Developing the strongest, most compelling message points and seamlessly integrating them into every traditional and digital communication component
  • Positioning the client as the top-of-mind, go-to authority in their respective industry
  • Implementing a rigorous PR system focused on meeting the needs of the editors in a superior fashion
  • Seamlessly integrating PR and other brand messaging
  • Capitalizing on emerging digital technologies to enhance media coverage
  • Proactively managing brand awareness and reputation digitally by monitoring online activities for the brand and category, including tracking and participation in blogs, social and business networking sites, digital magazines and digital PR
  • Continuously improving through measurement and a focus on results
  • Constantly working to reduce waste and improve efficiency

Domus Public Relations Services

  • PR basics
  • Strategic planning
  • Award attainment
  • Bylined articles
  • Case histories
  • Content
  • Crisis management
  • Digital/traditional press kit development
  • Editorial calendar research
  • Event PR
  • Evergreen content
  • Executive visibility/reputation management
  • Feature articles
  • Mat releases
  • Media contact database development
  • Media relations
  • Media training
  • Message track development
  • Product listings
  • Satellite media tours
  • Speaking opportunities
  • Social media content
  • Tracking & reporting
  • Tradeshows