QuickChek, a retail food services leader, had a very specific business goal: boost sales and foot traffic to its 140 retail locations.
Launched by Domus in late 2016, the digital marketing campaign’s initial results generated an 82% visitation lift over a control group and continues to achieve QuickChek’s business goals.
Domus created a cost-effective multi-platform digital advertising solution that increased visitation to QuickChek, gained market share from competitors, attracted the millennial demographic and accurately measured campaign success for promoting in-store visitation.
Connecting QuickChek with a customized digital platform has helped boost audience engagement in a very competitive market.
“We’re always looking for a new way to connect our daily offers to customers who are out and about during their busy day,” said Eric Rush, digital marketing manager at QuickChek.
The connection between QuickChek, Domus and technology partner PlaceIQ “allowed us to ensure an exact audience engaged with our brand every day,” added Rush.
Ready to use brand-new technologies to engage audiences and guide business insight? You need a smart, inventive digital strategy agency. Contact us right away.