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    MONTELL: Full-Service Advertising Agency Is Built for Chemical Branding and Built To Drive Sales

    When Montell, a global producer of polypropylene, polyethylene and other advanced polyolefins, invented a new engineering thermoplastic that offered better processing, higher performance and more favorable economics for the automotive industry, it needed a full-service advertising agency partner that could translate the new product’s powerful features into a compelling story that would drive sales.

    Domus built a customized technical B2B boutique agency led by a former chemist-turned-copywriter and a former public relations expert from a well-respected automotive supplier. This “Built for the Client” team created a launch campaign that literally drove the “Hivalloy” business up to over 20 million pounds in two years!

    Also on the Domus Chemicals roster: Atofina and Rhodia

    Contact our CEO to learn more about our Chemicals experience.