Built for chemical branding; built to drive sales
When Montell, a global producer of polypropylene, polyethylene and other advanced polyolefins, invented a new engineering thermoplastic that offered better processing, higher performance and more favorable economics for the automotive industry, it needed an agency partner that could translate the new product’s powerful features into a compelling story that would drive sales.
Domus built a customized technical B2B boutique agency led by a former chemist-turned-copywriter and a former public relations expert from a well-respected automotive supplier. This “Built for the Client” team created a launch campaign that literally drove the “Hivalloy” business up to over 20 million pounds in two years!
Also on the Domus Chemicals roster: Atofina and Rhodia