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    Lutron: Creating a conversation that lights up customer impressions

    During the holiday season, lighting control manufacturer Lutron had ambitious goals to introduce its Caséta Wireless smart lighting solution to potential customers.

    Through a robust social media campaign, Domus generated millions of impressions among potential customers, with a large percentage generated through a targeted influencer campaign. In addition, Domus engaged with unique customers, tracked website visits and received user-generated content that showcased the product.

    By integrating print, digital, radio, public relations and web initiatives, Domus leveraged user-generated content to drive website traffic and tapped social influencers to continue the conversations. All assets developed were then repurposed for various initiatives.

    By giving this social campaign quantifiable metrics, Domus was able to build a plan that surpassed our client’s goals. The team then repurposed valuable user-generated content in strategic and meaningful ways, giving them the ability to continue to reach new audiences and engage more customers.

    Brand awareness can start with dialogue and community building. Give us a call, and we’ll develop a strategic plan using earned, paid, owned and shared media to meet your objectives.