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| When Montell Polyolefinshly technical engineering thermoplastic, Domus assembled a team of experts, including a former chemist turned copywriter. Domus delivered a highly effective advertising and PR campaign that increased aided awareness from 2% to 20% (higher than their multimillion dollar corporate campaign generated). Five percent of calls resulted in commercial applications, and pilot plant sales grew from less than 1 MM lbs. to over 10.5 MM lbs. | |