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October 31, 2012

Demographics Make a Difference

You know the old expression, “The lights are on, but nobody’s home?” Sadly, this adage can sometimes apply to a brand-centric social media campaign. Perhaps you’ve […]
November 30, 2011

I Want My TV Everywhere

It is no secret that consumers are increasingly using smartphones, tablets and computers to watch TV shows online. Media researcher SNL Kagan estimates that households that use online video instead of paying for TV service will grow to nearly 4% by the end of 2011, up from 2% in 2010, in the $30 billion cable TV industry. As consumers continue to increase their use of mobile devices and consume media online, TV content creators and cable companies will need to evaluate their business model to remain profitable and relevant.