Industry Trends

December 2, 2014

Just Do Digital: Dan Wieden vs. Kendall Jenner

Dan Wieden said: "While the giant holding companies are wobbling like drunkards, trying to stabilize margins, trying to hold onto client loyalty, the rest of you should be sharpening your knives … The new digital world has done nothing but create enormous confusion and uncertainty."
June 5, 2014
Domus Harris Poll

Do Marketers Really Get Digital? Domus Does.

Ironically, the ad industry recently suggested that the word “digital” be retired since almost all marketing is touched by digital in some way.  But, it’s too […]
April 15, 2014

Madmen’s Don Draper is the latest proof that in advertising, the Idea is the Talent

Having met Matthew Weiner at this year’s Toronto International Film Festival, I was assured that the seventh season opener of Madmen would not disappoint core fans. […]
February 2, 2014
Scarlett Johannson

Best Spot in the Super Bowl May Not Even Be a Commercial

Is ScarJo’s brand scarred by SodaStream Stunt? Super Bowl advertisers beware: the game has changed forever, and we’re not talking football. SodaStream’s PR placements utilizing the ‘Sorry Coke […]
December 19, 2013

Marketing Decision-Makers’ Holiday Wish List

Research Shows Where Agencies Are Missing the Mark By Betty Tuppeny, CEO, Domus, Inc. With the shift from tried and true traditional marketing tactics to the […]
June 12, 2013

Are You Responsive Yet?

Late last year, Pete Cashmore wrote on Mashable that 2013 is the year of responsive web design. Why? Well, in the fourth quarter of 2012, PCs […]